With a domain age, at some point and together with other factors, the domain authority comes to the fore. We all know how the Google algorithm positively reacts to authoritative domains in terms of website rankings.

Backlinks are the lifeblood of any website. They are extremely valuable when you’re starting an entirely new project or just passing the link juice through expired domain to already running money site. The more relevant and authoritative websites link to your site, the higher Google ranks are guaranteed.

An expired domain with aged backlinks will pass the link juice to a website if linking to it, and precisely that allows you to rank higher in Google’s search engine.

Anybody who understands SEO will know that the website authority is absolutely everything. To build it up requires time, and aged domains make such effort much more feasible.

Most people don’t even realize that most expired domains still receiving traffic. If you know how to convert it, a domain will give you an additional boost.

Newly registered domains suffer from Google sandbox. No matter if a website has good content and inbound links, the site can be still affected by the filter. On the other hand, aged expired domains are not affected by the sandbox effect.